Snoqualmie Valley Orthodontics

UX Designer ~ 2024 – Present

• Leveraged Meta Business Suite analytics to identify target audience demographics from ad traffic.
• Created detailed user personas in Figma that guided the clinic’s social media content strategy, resulting in a 65.7% increase in organic Instagram reach and a 114.7% boost in paid Facebook reach.
• Enhanced patient journeys with educational videos, follow up texts/emails, and paper handouts of what to expect at upcoming appointments and next steps for their treatment plan. Practice flow also benefited by freeing up time for clinical staff in repetitive explanations as well as maintaining a standard of care and communication across all patients.

Comcast

Frontend Developer ~ 2022-2023

• Enhanced accessibility by updating legacy code with semantic labels and integrating localization via Locize.
• Improved color schemes to meet contrast guidelines and conducted cross-browser testing with screen readers like ChromeVox, ensuring an optimal and inclusive user experience for all users.
• Enhanced user experience by designing and implementing a mobile-first feature that allows users to view devices in a list format on both mobile and desktop platforms. I utilized TypeScript and Emotion CSS styling props, and documented the feature in Storybook to streamline team collaboration and future development.
• Enhanced frontend development in an Agile environment by actively participating in sprint planning and retrospectives, which improved team collaboration and accelerated project delivery timelines.

• Bachelor of Science
• Biology Major
• Distinction in Genetics

• UX/UI Fundementals
• Component Design
• Prototyping
• Design Systems
• Responsive States
• AI Integration

Code SWE

UX Engineer ~ 2023-2024

• Utilized Figma to design wireframes and prototypes for interactive modules, creating dynamic lessons with seamless transitions to enhance user engagement and learning flow.
• Accelerated pre-launch interest by designing a compelling landing page in Figma and swiftly developing it in WordPress for rapid deployment, enhancing user engagement and early market traction.
• Boosted marketing campaigns by designing multiple email templates in Figma for development and community updates. I implemented and optimized these templates in MailChimp, enhancing audience engagement and communication effectiveness.
• Enhanced design refinement by conducting virtual user interviews via video calls, gathering actionable feedback to optimize user experience and align designs with user needs.

Dunia Bora

Product Owner ~ 2023

• Developed and established the company’s brand identity by designing logos, selecting typography, and crafting a cohesive color scheme.
• Conducted comprehensive research on industry trends and consumer landscapes to align the brand with target audience expectations and enhance market differentiation.
• Enhanced stakeholder engagement and secured partnership opportunities by creating compelling pitch decks.
• Designed website wireframes and prototypes to improve user experience and accelerate development processes.

Camp Cando

Activities Coordinator ~ 2018 – Present

• Spent one week each year at an overnight camp for children with cancer, mentored new counselors on camper needs, communicated junior counselor performance to leadership, and provided an organized and fun environment for campers.
• Attended COCA Con to learn about how to improve camp experience for counselors, campers, and leadership by implementing a “zen den” and incorporating more mental health training for counselors.