Snoqualmie Valley Orthodontics

UX Designer ~ 2024

• Leveraged Meta Business Suite analytics to identify target audience demographics from ad traffic.
• Created detailed user personas in Figma that guided the clinic’s social media content strategy, resulting in a 65.7% increase in organic Instagram reach and a 114.7% boost in paid Facebook reach.
• Developed lead conversion strategies using FigJam, applying UX principles to design educational pamphlets and email templates for consultation summaries and next steps, seamlessly integrated with NexHealth CRM.
• Enhanced user journey by creating a QR code for effortless online appointment booking and information access.

Comcast

Frontend Developer ~ 2022-2023

• Enhanced accessibility by updating legacy code with semantic labels and integrating localization via Locize.
• Improved color schemes to meet contrast guidelines and conducted cross-browser testing with screen readers like ChromeVox, ensuring an optimal and inclusive user experience for all users.
• Enhanced user experience by designing and implementing a mobile-first feature that allows users to view devices in a list format on both mobile and desktop platforms. I utilized TypeScript and Emotion CSS styling props, and documented the feature in Storybook to streamline team collaboration and future development.
• Enhanced frontend development in an Agile environment by actively participating in sprint planning and retrospectives, which improved team collaboration and accelerated project delivery timelines.

• Bachelor of Science
• Biology Major
• Distinction in Genetics

• UX/UI Fundementals
• Component Design
• Prototyping
• Design Systems
• Responsive States
• AI Integration

Code SWE

UX Engineer ~ 2023-2024

• Utilized Figma to design wireframes and prototypes for interactive modules, creating dynamic lessons with seamless transitions to enhance user engagement and learning flow.
• Accelerated pre-launch interest by designing a compelling landing page in Figma and swiftly developing it in WordPress for rapid deployment, enhancing user engagement and early market traction.
• Boosted marketing campaigns by designing multiple email templates in Figma for development and community updates. I implemented and optimized these templates in MailChimp, enhancing audience engagement and communication effectiveness.
• Enhanced design refinement by conducting virtual user interviews via video calls, gathering actionable feedback to optimize user experience and align designs with user needs.

Dunia Bora

Product Owner ~ 2023

• Developed and established the company’s brand identity by designing logos, selecting typography, and crafting a cohesive color scheme.
• Conducted comprehensive research on industry trends and consumer landscapes to align the brand with target audience expectations and enhance market differentiation.
• Enhanced stakeholder engagement and secured partnership opportunities by creating compelling pitch decks.
• Designed website wireframes and prototypes to improve user experience and accelerate development processes.